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	<title>Online Business Development</title>
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	<link>http://www.jamespeggie.com</link>
	<description>by James Peggie</description>
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		<title>Social Media &amp; Internet Marketing Plans &amp; Campaigns</title>
		<link>http://www.jamespeggie.com/2011/07/social-media-plans-campaigns/</link>
		<comments>http://www.jamespeggie.com/2011/07/social-media-plans-campaigns/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 18:56:36 +0000</pubDate>
		<dc:creator>JamesP</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Social business is here to stay!!  Successful organizations are embracing social media as an important tool of business to consumer communication.  Its about building relationships with people.  To stay at the front you need to develop a culture of strategic social innovation.  The goal is to integrate social media into your corporate environment and optimize <a href="http://www.jamespeggie.com/2011/07/social-media-plans-campaigns/"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Social business is here to stay!!  Successful organizations are embracing social media as an important tool of business to consumer communication.  Its about building relationships with people.  To stay at the front you need to develop a culture of strategic social innovation.  The goal is to integrate social media into your corporate environment and optimize ROI from all social activities.</p>
<p>I am a social media strategist and consultant offering social strategies for professionals and businesses including <a href="http://www.jamespeggie.com/services/social-media-campaigns/">social media campaigns</a>, <a href="http://www.jamespeggie.com/services/social-media-audits/">social media audits</a> and <a href="http://www.jamespeggie.com/services/social-media-plan/">social media plans</a>, <a href="http://www.jamespeggie.com/services/social-media-management/">social media management</a>, social media education and training, <a href="http://www.jamespeggie.com/services/internet-marketing/">internet marketing</a>,  <a href="http://www.jamespeggie.com/services/content-creation/">content creation</a>, <a href="http://www.jamespeggie.com/services/link-building/">link building</a>, online pr, blogging, as well as online business development.  This is all aimed at maximizing the business to consumer relationship.</p>
<p><a href="http://www.jamespeggie.com/wp-content/uploads/2011/07/SocialMedia.jpg"><img class="aligncenter size-medium wp-image-40" title="Socidia" src="http://www.jamespeggie.com/wp-content/uploads/2011/07/SocialMedia-297x300.jpg" alt="" width="297" height="300" /></a></p>
<p><strong>Social Media Facts<br />
</strong></p>
<ul>
<li>Every business small or large should incorporate social media into its business strategies</li>
<li>Most businesses have no clear social media strategy</li>
<li>Businesses should adopt a social culture</li>
<li>Social media is in a constant state of flux &#8211; things change every day</li>
<li>Social media is controlled by the end user and not from the point of origin</li>
</ul>
<p><strong>Social Media Strategist</strong></p>
<ul>
<li>Lead the Social Program</li>
<li>Participate in Social Media</li>
<li>Social Media Resource</li>
<li>Passion for Social Media</li>
</ul>
<p>&nbsp;</p>
<p><a href="http://www.jamespeggie.com/wp-content/uploads/2011/07/SocialMedia2.jpg"><img class="aligncenter size-medium wp-image-46" title="Socidia2" src="http://www.jamespeggie.com/wp-content/uploads/2011/07/SocialMedia2-300x215.jpg" alt="" width="300" height="215" /></a></p>
<p><strong>Social Media Plans</strong></p>
<ul>
<li>Social Media Audits</li>
<li>Social Media Marketing Plans</li>
<li>Social Media Tactical Plans</li>
</ul>
<p><strong>Social Media Strategy</strong></p>
<ul>
<li>Listen</li>
<li>Monitor</li>
<li>Engage</li>
<li>Encourage Customer Response</li>
</ul>
<p><strong>Social Media Objectives</strong></p>
<ul>
<li>Branding</li>
<li>Develop Active Relationships</li>
<li>Build Trust</li>
<li>Customer Feedback</li>
<li>Increase Customer Loyalty</li>
<li>Strengthen Community</li>
</ul>
<p><a href="http://www.jamespeggie.com/wp-content/uploads/2011/07/Social-Apps.jpg"><img class="aligncenter size-medium wp-image-137" title="Socips" src="http://www.jamespeggie.com/wp-content/uploads/2011/07/Social-Apps-300x250.jpg" alt="" width="300" height="250" /></a></p>
<p><strong> Social Media Campaigns</strong></p>
<ul>
<li>Generate Leads</li>
<li>Build Strong Relationships</li>
<li>Develop Consumer Interaction and Insight</li>
</ul>
<p><strong>Social Media Management</strong></p>
<ul>
<li>Build Social Profiles</li>
<li>Create Social Content</li>
<li>Distribute Content on Social Sites</li>
<li>Interact with Social Community</li>
</ul>
<p><strong>Social Media Reporting</strong></p>
<ul>
<li>Track Social Accounts</li>
<li>Analyze Social Data</li>
<li>Understand Customer &amp; Brand Perceptions, Competitor Performance, Consumer Feedback</li>
</ul>
<p>In a nutshell social media marketing is about communicating &#8211; and creating value for those you communicate with.</p>
<p><em>Copyright: James Peggie 2011 -  Social Media Marketing, Scottsdale &amp; Phoenix, Arizona</em></p>
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