Yelp Optimization

Yelp Optimization

Yelp is an essential part of a local marketing strategy.

  1. Fill out complete profile – give as much information as possible. It should be in line with your local marketing NAP – business name, address, phone number
  2. Include ‘Meet the Manager’ if possible
  3. Add high quality photos (Research show that visitors spend 2.5 amount of time on Yelp profiles that have photos)
  4. Respond to reviews – especially negative ones. (Be active)
  5. Include keywords – this includes in the description text and in inbound links if possible (much like regular SEO)
  6. Encourage reviews – reviews play a major roll in rankings
  •       Yelp link on website
  •       Yelp link in email signature
  •       Flyers asking for Yelp reviews
  •       Encourage managers to seek engagement with customers via Yelp
  •       Promote special deals on Yelp

If you need help with your Yelp local marketing please contact us.

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