Social business is here to stay!! Successful organizations are embracing social media as an important tool of business to consumer communication. Its about building relationships with people. To stay at the front you need to develop a culture of strategic social innovation. The goal is to integrate social media into your corporate environment and optimize ROI from all social activities.
Social Media Facts
- Every business small or large should incorporate social media into its business strategies
- Most businesses have no clear social media strategy
- Businesses should adopt a social culture
- Social media is in a constant state of flux – things change every day
- Social media is controlled by the end user and not from the point of origin
Social Media Strategist
- Lead the Social Program
- Participate in Social Media
- Social Media Resource
- Passion for Social Media
Social Media Plans
- Social Media Audits
- Social Media Marketing Plans
- Social Media Tactical Plans
Social Media Strategy
- Listen
- Monitor
- Engage
- Encourage Customer Response
Social Media Objectives
- Branding
- Develop Active Relationships
- Build Trust
- Customer Feedback
- Increase Customer Loyalty
- Strengthen Community
Social Media Campaigns
- Generate Leads
- Build Strong Relationships
- Develop Consumer Interaction and Insight
Social Media Management
- Build Social Profiles
- Create Social Content
- Distribute Content on Social Sites
- Interact with Social Community
Social Media Reporting
- Track Social Accounts
- Analyze Social Data
- Understand Customer & Brand Perceptions, Competitor Performance, Consumer Feedback
In a nutshell social media marketing is about communicating – and creating value for those you communicate with.
Copyright: James Peggie 2011 – Social Media Marketing, Scottsdale & Phoenix, Arizona
