Social Media Marketing

BrandingSocial media is all about communications. Social media sites such as Facebook, Twitter, Pinterest, YouTube, Flickr, Linkedin etc., are sites where you can interact with others. There is an exchange of information in many different directions. This exchange can include information such as comments, reposts, recommendations, votes, reviews etc.

In the past information was pushed out by media sources such as TV and newspapers. It generally went in only one direction. Social media has changed all that and now the information is responded to and developed by interactions.

Social media sites can include social news, social networking, social bookmarking, social video and photo sharing, wikis, blogs, forums, review sites etc., or in fact any type of site that you can interact with.

Social media marketing makes use of social sites to build brands and communicate with customers.  Video is an important part of this process.

Social Media Marketing

A business operating  in the social media world must be consistent. The whole aim of it is to make connections and to stay connected. Many organizations enter into the realm and get set up, engage for a period and then let things slip when some other priority comes along. Making a true connection takes time and effort. If you disappear for a time the chances are that you will lose any connection you had. The added perceptions may be that your organization does not care and cannot follow through. In point of fact it probably would have been better if you had never entered the social realm.

Of course there is the other side of the coin where companies participate too much! This can be annoying especially if the information is weak or uninspired.

Therefore a business needs to be committed to social media. The information should be compelling and it should be delivered on a regular basis. The best way is to determine a schedule for your social media work – and stick to it. It will make life easier for you, your community will stay connected and your business will see the benefits of it.

Your schedule should include daily tasks such as checking accounts, responding to emails and messages as well as looking for new connection opportunities. Weekly tasks can include developing content for profiles, searching for influencers, developing lists, participating in trends, and reviewing reports and statistics.

The main thing is to make a schedule that is workable and one you can stick to and keep consistent. Dont be afraid to update the schedule after review.

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