A social media audit is an evaluation of your existing social media campaign. An audit is a useful way to identify improvements in your campaign.
The social media audit will look at various elements of your campaign:
- Profiles
- Profile Branding
- Custom Landing Pages
- Social Profile Integration
- Web Site Integration
- Overall Marketing Integration
- Content Quality
- Content Updates
- Frequency of “Call to Actions”
- Gifts and Givaways
- Social Measurement Tools
- Social Mention Tools
- Social Analytics
- Social Media Effort
- Social Media Results
- Positives / Negatives
- Overall Success
This social media audit will help you to determine the steps you need to take to achieve success. From this information you can develop your social media plan to optimize your social endeavors.
Contact me if you would like to undertake a social media audit.
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