Social media marketing does not just happen!! It takes planning and integration into the organization. Just as having a business plan is essential for the development of your business so a well thought out social media plan is a necessary part of your overall social media strategy. There is much at stake with the way you interact socially and so it makes sense to have a structured plan in place to guide you through the process.
Basic Steps in a Social Media Marketing Plan:
- Overview of Business
- General Business & Marketing Goals
- Current Situation (Social Media Audit)
- Competitive Environment
- Outline Goals and Objectives: e.g. New Prospects, New Customers, Increased Sales, Branding, Engagement, Key Influencers
- Content Strategy – Speak to your community via text, podcasts, photo, video
- Listen to your Community – What are they saying about your brand?
- Measurement, Analysis and Reports – Understand your customers, competitors and industry
- Tactical Plan – Determine who does the work, the time frame and the resources needed
Social media should be integrated throughout your organization. The social media plan will help you to keep on track and enable you to educate employees, develop content, understand what is being said, and measure how well you are doing.
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